According to his book, Ponijan Law, the author of Talk To Your Customer This Way, mentioned on second point tips to win the customer by Simplify Your Words. The point is about how we can talk with customer with words or sentences that easy to understood and make them satisfy with our explanation.
Simplify Your Words ==> Effectively Communication ==> Win a Customer ==> Sales Goal
1. Substantial
Talk with customer, we have to understand first about what is the substantial point we want to convey. Ensure that the point deliver to customers very well and they listen your substantial part without any confusion. Don’t talk too long and rambling, people can’t take the substantial content of conversation
2. Words Structure
Words selection to construct your sentence is better use general term or commons. Using technical term sometimes very impressed but some people do not understand what is the meaning. Just choose a simple words with a simply structure speaking sentence, people will have no difficulty to understand
3. Know Your Customer
The target to win the customer is how we can achieve our sales goal trough brilliant sales communication. Know who is your customers and their character, socioeconomic level, education, typology and their physiology will help you start and build appropriate communication style.
According to the research of the ability of human hearing :
Duration in absorbing power of words is limited approximately two hundred words per minute. It means, if the word that conveyed is more than maximum limit, the ability of listener will be drop qualitatively in absorb the substance of what is already listened.