Customer is an important aspect of every business field in the world. One criteria to measure the product successfully lunch and accepted by market or a manufacturers achieve their profit goal from selling product and get high brand image rate is because of customer.

Company always think how to create innovated product according to customer needs, customer insight and coupled by price consideration. Then, after the product lunch into the market, they will have to be focus to serve the customer well such as provide the customer service center, well listening and respectfully respond to the customer complaints and built relationship & trust with them. Make them happy and satisfy using the product and get the service. Those all are why we usually hear the term of “Customer is King”.

How to Talk with Your Customer

Ponijan Liaw is a public speaking trainer and also the author of book “Talk to Your Customer This Way”, explore how to face the customer directly. He take from the other view point which usually the company, shop or direct seller are have not focus and understand yet in how the way of speaking to customer.

He was successfully learn base on speaking style of world figures in influence and dominate people. Reconstruct and demonstrate communication style of them that start from zero to hero in every field.  In his book, he formulate of 25 ways to speak with your customer.

1. Create a great first impression
2. Simplify your words
3. Keep smiling
4. Be helpful
5. Use positive words
6. Speak enthusiastically
7. Let your eyes speak
8. Be sincere
9. Keep your emotion
10. Keep you attitude
11. Serve your customer personally
12. Always address customer by nae
13. Don’t promise unless you will keep it
14. Tell customers you are there for them
15. Answer question correctly
16. Appreciate your customer sincerely
17. Treat Mars (Man) and Venus (Woman) differently
18. Keep the customer informed
19. Apologize for defective product/service
20. Promote your best service/product
21. Tell customer you give best offer
22. Talk to your customer about them
23. Serve – ASAP – As Soon As Possible
24. Let your customer talk
25. Close with “Thank You”

Those all are important thing to speak with customer. Keep they buy back or continuously use the product or service is target to achieve selling and profit target.

Hopefully useful for you all